Narcoti-Cure - Will H. Bradley

Will H. Bradley's 'Narcoti-Cure' is a vibrant Art Nouveau chromolithograph advertising a tobacco remedy. This vintage poster, with its bold design and historical context, makes a striking and unique addition to any home.

This striking chromolithograph, 'Narcoti-Cure', is a quintessential example of Will H. Bradley's innovative approach to advertising design during the American Art Nouveau movement. Created in 1895, the poster promotes a remedy for tobacco addiction, reflecting the social concerns of the era. Bradley, influenced by Aubrey Beardsley and Japanese woodblock prints, developed a distinctive style characterised by bold lines, flat planes of colour, and intricate decorative elements. The image features a knight on horseback, rendered in stark white against a black background, symbolising the battle against addiction. The knight's lance points towards a grotesque, anthropomorphic tobacco plant, highlighting the perceived enemy. The text, rendered in a playful, almost cartoonish font, adds to the poster's visual appeal. The limited colour palette of red, green, black, and white further enhances the poster's graphic impact. As a fine art print, 'Narcoti-Cure' brings a touch of vintage charm and historical intrigue to any space. Its bold design and unique subject matter make it a conversation starter, perfect for adding character to a study, living room, or hallway. The poster's graphic style also complements modern interiors, providing a striking contrast to contemporary aesthetics. This print offers a glimpse into the past while remaining visually engaging and relevant today.