Lippincott's, April - Edward Penfield
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Penfield's poster for the April 1895 issue of Lippincott's Monthly Magazine shows a woman in spring attire, advertising the latest number at newsstands. Lippincott's was one of several Philadelphia-based literary magazines that commissioned poster art during the 1890s boom.
Historical context
The American poster craze of the 1890s was driven by competition between literary magazines. Harper's, Scribner's, The Century, and Lippincott's all hired illustrators to produce eye-catching advertisements. Penfield was the most sought-after of these artists. While most of his poster work was for Harper's (where he was art director), he occasionally took commissions from rival publications.
Lippincott's was distinctive for publishing a complete novel in every issue, a format no other major magazine attempted. The April poster would have been promoting both the serialised fiction and the magazine's spring editorial content. Penfield's design, with its flat colour fields and strong outline, follows the same visual language as his Harper's work but carries a different publisher's branding.
The spring theme is reflected in the figure's lighter clothing and the brighter colour palette. Penfield understood that these posters needed to work at a distance (catching the eye of passers-by from across a street) and at close range (drawing the reader in once they approached the newsstand). His flat colour areas solved the first problem; his careful attention to costume and posture addressed the second.
About Edward Penfield (1866–1925)
Often called the father of the American poster, Penfield served as art director of Harper's Magazine from 1890 to 1901, producing over 100 cover designs during that period. His style drew on Japanese woodblock printing and the French affiche tradition: flat areas of colour, bold outlines, and minimal detail. He became one of the most recognised illustrators of the American Art Nouveau movement, and his wartime posters remain some of the most widely studied examples of early 20th-century graphic propaganda.
This fine art reproduction is printed on museum-grade stock, faithful to the original's bold colours and graphic simplicity.
Lippincott's, April - Edward Penfield
Sale price£25.20
Regular price£28.00 (/)
Crafted for a Lifetime
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Premium materials
Solid wood frames, UV-protected acrylic glaze, and archival backing for lasting durability.
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Museum-grade prints
12-colour giclée printing on FSC-certified 200gsm fine art paper, with lifetime fade resistance.
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Crafted in the UK
Sustainably sourced materials, precision manufactured locally, reducing carbon footprint.
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Ready to hang
Each frame is sealed with rigid backing and fixings attached, no extra effort required.
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Received the beautiful hummingbird print in black frame. Great service, stunning print, I will post a picture when the room is finished. Thank you
Delighted with this print! The colours are extremely vibrant, the imagine crystal clear and beautifully displayed in an attractive frame. Delivery was prompt and securely packaged. Highly recommended and will be using again!
So pleased with my print and the frame it’s housed in. Fantastic quality and really adds character to the room. Communication was great and it was delivered quicker than estimated. Overall I’m extremely pleased and will recommend to friends. I’m already eying up my next purchase!
Beautiful print, great quality and love it with the white frame. Delivery was really fast. I've had loads of compliments from visitors as I've hung it in my hallway as the first thing you see when you enter the house. Couldn't be happier.
Edward Penfield
Imagine shocking fin-de-siècle New Yorkers by boldly signing your posters – a radical act of self-promotion in an era when artists often remained anonymous. That was Edward Penfield, the 'Poster King,' who transformed American illustration with his striking designs. Penfield wasn't just creating advertisements; he was crafting miniature masterpieces that captured the spirit of a rapidly changing nation. Penfield embraced simplicity and strong, flat colours, drawing inspiration from Japanese prints and the Arts and Crafts movement. Eschewing excessive detail, he focused on conveying the essence of a scene or product with minimal lines and bold compositions. His posters, often promoting *Harper's* magazine, exude a sophisticated charm and a distinctly American sensibility. Penfield's innovative approach to composition and colour made his work instantly recognisable and highly influential. Today, Edward Penfield's posters are celebrated for their timeless appeal and graphic ingenuity. His ability to distill complex ideas into visually arresting images continues to inspire designers and artists. Collectors are drawn to Penfield's work not only for its aesthetic beauty but also for its historical significance as a window into a bygone era of American optimism and artistic innovation. His prints add a touch of vintage elegance and graphic punch to any modern space.
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