Fine Art Poster
From £28
A giclée print on 200gsm matte fine art paper, using a twelve-colour process for accurate, fade-resistant colour. Supplied unframed, delivered flat or rolled.
Verdol Oxygenated Green Toothpaste - Leonetto Cappiello
Regular price
£28.00 GBP
Sale price
£28.00 GBP
Regular price
Archival giclée
Frames arrive ready to hang
Secure checkout
Made to order
Description
A vibrant vintage advertising poster by Leonetto Cappiello for Verdol toothpaste, featuring a joyful woman in a flowing yellow dress. A perfect piece of early 20th-century advertising art to add a touch of vintage charm to your home.
Leonetto Cappiello (1875-1942) was an Italian poster artist who spent most of his career in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. This 1911 poster advertises Verdol oxygenated green toothpaste. Cappiello moved away from the earlier Art Nouveau style, which was often complex and detailed, and instead focused on simple, striking images that would quickly capture the viewer's attention. Here, a vibrant woman with red hair, clad in a flowing yellow dress, gestures towards her gleaming teeth, holding a bottle of Verdol toothpaste aloft. The background is a swirl of green and blue, suggesting freshness and cleanliness. The text is bold and clear, proclaiming 'Voila! Voila! Le Dentifrice Moderne!' This print is a wonderful example of early 20th-century advertising art, full of charm and visual appeal. It would make a striking addition to any room, adding a touch of vintage flair and a splash of colour.
Return policy
Because every print is made to order, we don't offer change-of-mind returns, refunds or exchanges. If your order arrives faulty, damaged or incorrect, we'll replace it free of charge — just contact us within 48 hours of delivery. See our refunds page for full details.
Shipping
We ship worldwide, printing at the production hub nearest to your delivery address. Delivery times and costs vary by destination — you'll see the options available to you at checkout.
Manufacturing
Each print is produced to order using 12-colour giclée printing on FSC-certified archival paper. Designed in Britain and printed at your nearest production hub to reduce waste and speed up delivery.
Complete The Look
Verdol Oxygenated Green Toothpaste - Leonetto Cappiello
Regular price
From £28.00 GBP
Sale price
From £28.00 GBP
Regular price
Fine Art Poster / A4 (21x29.7 cm) / -
Artist Biography
Leonetto Cappiello
Leonetto Cappiello, though Italian by birth, became synonymous with the vibrant poster art of early 20th-century Paris. Unlike his Art Nouveau predecessors such as Alphonse Mucha, Cappiello shed intricate detail in favour of bold colour, simplified forms, and memorable, often humorous, characters. He understood that a poster needed to grab attention instantly in the bustling city, and his designs were perfectly pitched for this purpose.
Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising."
His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising."
His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
Our Features
Designed for Lasting Impact
Specific Features
Every Solis piece is made to order with archival, gallery-quality materials built to last.
- Museum-grade giclée printing for rich, fade-resistant colour
- Archival matte fine-art paper, FSC-certified
- Multiple sizes and framing options available
- Frames in black, natural wood, dark wood or white
- Framed prints arrive ready to hang
Care & Cleaning
To keep your artwork looking its best:
- Dust gently with a soft, dry cloth
- Avoid prolonged direct sunlight
- Never use liquid cleaners on the print or canvas surface
- Keep in a dry, room-temperature space
- Handle prints with clean, dry hands
Materials & Sizing
Museum-grade giclée on FSC-certified archival matte paper, with framed and canvas options.
- Paper sizes: A4, A3, A2, A1, A0 and B2 (50×70 cm)
- Canvas: XS (20×30 cm) to Large (60×90 cm)
- Frames: black, natural wood, dark wood or white
Made to order
Choose your finish
Every piece is printed to order. These are the five finishes, and what makes each one different.
Fine Art Framed
From £45
The same fine art print in a solid wood frame with UV-protective acrylic glaze and rigid backing. Five frame colours. Arrives ready to hang.
Premium Box Frame
From £85
A deeper solid wood frame: 33mm deep with a 20mm face and Perspex glaze. The print sits unmounted for a clean gallery presentation. Black, white or natural.
Canvas
From £30
Hand-stretched canvas with neat gallery-wrapped edges, giving the artwork surface texture and depth. Arrives ready to hang.
Framed Canvas
From £135
Stretched canvas set in a floating wood frame, our most substantial finish. Arrives ready to hang.
Why Choose Us ?
Damage-free delivery guarantee
Fast Shipping
Museum-Quality Materials
Artist Biography
Leonetto Cappiello
Leonetto Cappiello, though Italian by birth, became synonymous with the vibrant poster art of early 20th-century Paris. Unlike his Art Nouveau predecessors such as Alphonse Mucha, Cappiello shed intricate detail in favour of bold colour, simplified forms, and memorable, often humorous, characters. He understood that a poster needed to grab attention instantly in the bustling city, and his designs were perfectly pitched for this purpose.
Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising."
His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
Cappiello's genius lay in his ability to reduce a product or brand to its most essential element. A mischievous imp for a chocolate company, a green devil hawking bitters – his figures were unforgettable. He embraced caricature and understood the power of visual wit, creating iconic images that resonated with the public and elevated advertising to an art form. This innovative approach earned him the moniker "the father of modern advertising."
His influence extended far beyond his own time. Cappiello's emphasis on striking imagery and simplified design principles paved the way for later advertising giants. Today, his posters remain highly sought after, a testament to their enduring appeal and a reminder of the power of visual communication. Owning a Cappiello print is not just acquiring a piece of art; it's owning a slice of advertising history.
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