Biscuits Lefèvre-Utile - Alphonse Mucha
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This Alphonse Mucha poster from 1897 advertises Biscuits Lefèvre-Utile (LU). The Art Nouveau design features a woman with flowing red hair, poppies, and a plate of biscuits.
Alphonse Mucha's 1897 advertisement for Biscuits Lefèvre-Utile (LU) is a classic example of Art Nouveau poster design. Mucha, a Czech artist working in Paris, became famous for his theatrical posters featuring Sarah Bernhardt. This poster shares many characteristics with his earlier work, including a decorative composition, muted colours, and an allegorical female figure. The poster was commissioned by the French biscuit company Lefèvre-Utile, now part of Mondelēz International. The company was known for using art in its advertising and packaging. The image depicts a woman with flowing red hair adorned with poppies and wheat. She wears a classical-style dress patterned with crescent moons and holds a plate of biscuits in one hand. The background is a swirling pattern of organic forms and muted colours, typical of Art Nouveau. The company name appears at the top in stylised lettering, and the year 1897 is displayed prominently at the bottom. Mucha's signature is visible near the bottom left. The design is both functional, advertising the product, and aesthetically pleasing, reflecting the artistic sensibilities of the period.
Biscuits Lefèvre-Utile - Alphonse Mucha
Sale price£28.00
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Crafted for a Lifetime
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Premium materials
Solid wood frames, UV-protected acrylic glaze, and archival backing for lasting durability.
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Museum-grade prints
12-colour giclée printing on FSC-certified 200gsm fine art paper, with lifetime fade resistance.
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Crafted in the UK
Sustainably sourced materials, precision manufactured locally, reducing carbon footprint.
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Ready to hang
Each frame is sealed with rigid backing and fixings attached, no extra effort required.
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Real reviews from real customers
Received the beautiful hummingbird print in black frame. Great service, stunning print, I will post a picture when the room is finished. Thank you
Delighted with this print! The colours are extremely vibrant, the imagine crystal clear and beautifully displayed in an attractive frame. Delivery was prompt and securely packaged. Highly recommended and will be using again!
So pleased with my print and the frame it’s housed in. Fantastic quality and really adds character to the room. Communication was great and it was delivered quicker than estimated. Overall I’m extremely pleased and will recommend to friends. I’m already eying up my next purchase!
Beautiful print, great quality and love it with the white frame. Delivery was really fast. I've had loads of compliments from visitors as I've hung it in my hallway as the first thing you see when you enter the house. Couldn't be happier.
Alphonse Mucha
Alphonse Mucha: the Art Nouveau master who turned advertising into an exquisite art form.
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