{"product_id":"omslagontwerp-voor-geillustreerde-prijscourant-v-d-burg-thomas-te-rotterdam-reinier-willem-petrus-de-vries","title":"Omslagontwerp voor: Geïllustreerde prijscourant v.d. Burg \u0026 Thomas te Rotterdam - Reinier Willem Petrus de Vries","description":"\u003cp\u003eA whimsical graphic design by Reinier Willem Petrus de Vries featuring anthropomorphic paint tubes for a Rotterdam commercial catalogue.\u003c\/p\u003e\n\u003cp\u003eThis design by Reinier Willem Petrus de Vries serves as a cover for an illustrated price list for the Rotterdam firm v.d. Burg \u0026amp; Thomas. The work demonstrates the playful application of anthropomorphism, a common device in early twentieth-century commercial illustration. De Vries depicts paint tubes as active, character-like figures, complete with limbs and facial features. Two larger, central figures stand beneath a banner, one holding a palette and the other a brush, while smaller tubes gather below them in a scene reminiscent of a procession or a military formation.\u003c\/p\u003e\n\u003cp\u003eThe composition is framed by architectural elements that suggest a stage or a display booth. The artist employs a clear, graphic line quality, typical of the period's commercial art, which prioritises legibility and visual impact. The palette is restrained, relying on soft washes of blue, yellow, and earth tones to define the forms without overwhelming the primary function of the design as a catalogue cover. The lettering is integrated into the overall structure, maintaining the balance between text and image.\u003c\/p\u003e\n\u003cp\u003eDe Vries, a Dutch artist known for his versatility in graphic arts, captures the spirit of early modern advertising. By animating the very products sold by the company, he creates a memorable visual identity for the brand. The work reflects the transition from traditional artisanal craft to the industrialised graphic design practices that defined the early 1900s. The inclusion of specific product names such as 'Indigo' and 'Zinn' on the tubes provides a glimpse into the inventory of the Rotterdam supplier. This piece is a fine example of how commercial ephemera from the era utilised wit and character design to engage potential customers, moving away from purely descriptive advertising toward a more narrative approach.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e5e5;\"\u003e\n\u003cp style=\"font-size:0.85rem;color:#888;font-weight:600;margin:0 0 0.75rem;text-transform:uppercase;letter-spacing:0.05em;\"\u003eYou might also like\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\"\u003e\n\u003ca href=\"\/sv\/products\/poisson-et-algues-papier-peint-pigeon-et-pavots-bordure-de-vitrail-maurice-pillard-verneuil\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003ePoisson et Algues, Papier Peint \/ Pigeon et Pavots, Bordure de Vitrail - Maurice Pillard Verneuil — Maurice Pillard Verneuil\u003c\/a\u003e\n\u003ca href=\"\/sv\/products\/the-autumn-alphonse-mucha\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eThe Autumn - Alphonse Mucha — Alphonse Mucha\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Reinier de Vries","offers":[{"title":"Fine Art Poster \/ A4 (21x29.7 cm) \/ -","offer_id":58894931231055,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A3 (29.7 x 42  cm) \/ -","offer_id":58894981235023,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A2 (42 x 59.4  cm) \/ -","offer_id":58894981267791,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Black frame","offer_id":58894981300559,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Wood frame","offer_id":58894981333327,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Dark wood frame","offer_id":58894981366095,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A3 (29.7 x 42  cm) \/ Black frame","offer_id":58894981398863,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A3 (29.7 x 42  cm) \/ Wood frame","offer_id":58894981431631,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A3 (29.7 x 42  cm) \/ Dark wood frame","offer_id":58894981464399,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A2 (42 x 59.4  cm) \/ Black frame","offer_id":58894981497167,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A2 (42 x 59.4  cm) \/ Wood frame","offer_id":58894981529935,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A2 (42 x 59.4  cm) \/ Dark wood frame","offer_id":58894981562703,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/9292\/1935\/files\/Omslagontwerp-voor_-Ge-llustreerde-prijscourant-v.d_Poster_CompositorV1_1790451381548.jpg?v=1790456539","url":"https:\/\/www.solisprints.co.uk\/sv\/products\/omslagontwerp-voor-geillustreerde-prijscourant-v-d-burg-thomas-te-rotterdam-reinier-willem-petrus-de-vries","provider":"Solis Prints","version":"1.0","type":"link"}