{"product_id":"pimpernel-william-morris","title":"Pimpernel - William Morris","description":"\u003cp\u003eA classic 1876 wallpaper design by William Morris, featuring a symmetrical, repeating pattern of pimpernel flowers and foliage in muted, natural tones.\u003c\/p\u003e\n\u003cp\u003eDesigned by William Morris in 1876, the Pimpernel pattern is a characteristic example of his approach to wallpaper production. The design features a symmetrical arrangement of pimpernel flowers, foliage, and stems, creating a dense, repeating surface. Morris utilised a block-printing technique, which required multiple wooden blocks to apply each colour layer to the paper. This method results in the specific texture and depth of colour associated with his firm, Morris \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003eThe composition relies on a mirrored structure, where the floral elements curve and intersect to form a continuous, rhythmic pattern. The colour palette is restrained, focusing on muted greens, soft creams, and pale yellows. This choice of tone reflects the aesthetic preferences of the Arts and Crafts movement, which favoured naturalistic colours over the synthetic dyes that were becoming common during the Victorian era.\u003c\/p\u003e\n\u003cp\u003eMorris used this specific pattern in his own dining room at Kelmscott House in Hammersmith. The design demonstrates his interest in botanical observation, though the final output is stylised to suit the requirements of a repeating wallpaper. The vertical orientation of the stems and the balanced placement of the blossoms provide a sense of order, while the overlapping leaves add a layer of visual density. As a piece of decorative art, Pimpernel functions as a flat, graphic surface that avoids the illusion of three-dimensional space, adhering to the principles Morris advocated for interior design. The print captures the original scale and colouration of the historical wallpaper, allowing for an appreciation of the craftsmanship involved in its creation.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e5e5;\"\u003e\n\u003cp style=\"font-size:0.85rem;color:#888;font-weight:600;margin:0 0 0.75rem;text-transform:uppercase;letter-spacing:0.05em;\"\u003eYou might also like\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\"\u003e\n\u003ca href=\"\/fr\/products\/ruth-and-boaz-walter-crane\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eRuth and Boaz - Walter Crane — Walter Crane\u003c\/a\u003e\n\u003ca href=\"\/fr\/products\/golden-carp-and-sturgeon-gerrit-willem-dijsselhof\" style=\"display:inline-block;background:#f8f9fa;border:1px solid #e5e5e5;border-radius:20px;padding:0.35rem 0.85rem;font-size:0.8rem;color:#2a555a;font-weight:500;text-decoration:none !important;background-image:none !important;\"\u003eGolden Carp and Sturgeon - Gerrit Willem Dijsselhof — Gerrit Willem Dijsselhof\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"William Morris","offers":[{"title":"Fine Art Poster \/ A4 (21x29.7 cm) \/ -","offer_id":58224475341135,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A3 (29.7 x 42  cm) \/ -","offer_id":58224481501519,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A2 (42 x 59.4  cm) \/ -","offer_id":58224481534287,"sku":null,"price":27.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Black frame","offer_id":58224481567055,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art 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