{"product_id":"the-summer-porch-number-of-the-ladies-home-journal-edward-penfield","title":"Die Sommerveranda-Nummer von The Ladies' Home Journal – Edward Penfield","description":"\u003cp\u003ePenfields Plakat für eine spezielle „Sommer-Veranda-Ausgabe“ von The Ladies' Home Journal, einer der auflagenstärksten amerikanischen Zeitschriften dieser Zeit. Das Bild zeigt eine Frau, die auf einer Veranda liest, die archetypische Sommerfreizeitszene, um die herum die Themenausgabe aufgebaut war.\u003c\/p\u003e\n\u003ch3\u003eHistorischer Kontext\u003c\/h3\u003e\n\u003cp\u003eThe Ladies' Home Journal, herausgegeben von Edward Bok von 1889 bis 1919, war die erste amerikanische Zeitschrift, die eine Million Abonnenten erreichte. Bok verwandelte die Publikation von einem Supplement in eine kulturelle Kraft, indem er sich gegen Patentarzneimittel einsetzte, Original-Belletristik veröffentlichte und Frank Lloyd Wright beauftragte, erschwingliche Häuser für Leser zu entwerfen. Die Themenausgaben der Zeitschrift („The Summer Porch Number“, „The Christmas Number“) waren Marketinginnovationen, die redaktionelle Inhalte mit saisonalen Lesegewohnheiten verbanden.\u003c\/p\u003e\n\u003cp\u003ePenfields Plakat verankert die Identität der Sommerausgabe: Lesen im Freien, bequem, während der wärmeren Monate. Die Veranda war in dieser Zeit ein zentrales Merkmal des amerikanischen Familienlebens; vor der Klimaanlage verbrachten Familien Sommerabende auf überdachten Veranden, und Zeitschriften vermarkteten sich als Begleiter dieses Rituals. Der Auftrag zeigt, wie weit sich Penfields Ruf bis Ende der 1890er Jahre über Harper's hinaus verbreitet hatte.\u003c\/p\u003e\n\u003cp\u003eDie Leserschaft des Ladies' Home Journal war überwiegend weiblich, was Penfields charakteristische weibliche Leserfiguren besonders gut passte. Seine Frauen werden immer als unabhängig, gefasst und in ihr Lesen vertieft dargestellt, ein Bild, das mit der redaktionellen Positionierung des Journals als Zeitschrift übereinstimmte, die ihr Publikum ernst nahm.\u003c\/p\u003e\n\u003ch3\u003eÜber Edward Penfield (1866–1925)\u003c\/h3\u003e\n\u003cp\u003eOft als Vater des amerikanischen Plakats bezeichnet, war Penfield von 1890 bis 1901 Art Director von Harper's Magazine und produzierte in dieser Zeit über 100 Titelentwürfe. Sein Stil orientierte sich an japanischen Holzschnitten und der französischen Affiche-Tradition: flache Farbflächen, kräftige Umrisse und minimale Details. Er wurde zu einem der bekanntesten Illustratoren der amerikanischen Jugendstilbewegung, und seine Kriegsplakate gehören zu den am meisten untersuchten Beispielen früher grafischer Propaganda des 20. Jahrhunderts.\u003c\/p\u003e\n\u003cp\u003eDiese Kunstreproduktion ist auf Museumsqualitätspapier gedruckt, getreu den kräftigen Farben und der grafischen Einfachheit des Originals.\u003c\/p\u003e","brand":"Edward Penfield","offers":[{"title":"Fine Art Poster \/ A4 (21x29.7 cm) \/ -","offer_id":56982807478607,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A3 (29.7 x 42  cm) \/ -","offer_id":56982868361551,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A2 (42 x 59.4  cm) \/ -","offer_id":56982868394319,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ B2 (50x70 cm) \/ -","offer_id":56982868427087,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A1 (59.4 x 84.1  cm) \/ -","offer_id":56982868459855,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A4 (21x29.7 cm) \/ Black 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