{"product_id":"aetna-dynamite-edward-penfield","title":"Aetna Dynamite – Edward Penfield","description":"\u003cp\u003ePenfields Plakat für Aetna Dynamite ist einer seiner ungewöhnlichsten kommerziellen Aufträge: eine Werbung für einen Sprengstoffhersteller. Das Design überträgt seinen eleganten Jugendstil auf ein Industrieprodukt, eine Kombination, die das Plakat unter seinen Werken besonders hervorhebt.\u003c\/p\u003e\n\u003ch3\u003eHistorischer Kontext\u003c\/h3\u003e\n\u003cp\u003eDynamit war im späten 19. Jahrhundert ein weit verbreitetes Industrieprodukt, das ausgiebig im Bergbau, beim Eisenbahnbau und bei der Landrodung eingesetzt wurde. Alfred Nobel hatte Dynamit 1867 patentiert, und in den 1890er Jahren stellten es Dutzende von Unternehmen in den gesamten Vereinigten Staaten her. Die Aetna Powder Company war einer dieser Hersteller, und ihre Entscheidung, einen führenden Plakatkünstler zu beauftragen, spiegelt wider, wie weitreichend die Plakatbewegung der 1890er Jahre alle kommerziellen Sektoren erfasste.\u003c\/p\u003e\n\u003cp\u003ePenfields Design mildert die industriellen Assoziationen des Produkts durch ästhetische Raffinesse ab. Während eine Fachanzeige Dynamit im Einsatz zeigen könnte (Felsen sprengen, Baumstümpfe entfernen), behandelt Penfields Plakat den Markennamen und die Produktkategorie als grafische Elemente und priorisiert die visuelle Attraktivität gegenüber der technischen Demonstration. Dieser Ansatz, ein utilitaristisches Produkt durch Designqualität erstrebenswert zu machen, sollte im 20. Jahrhundert zur Standardpraxis in der Industriewerbung werden. Penfield war einer der Ersten, der ihn systematisch anwandte.\u003c\/p\u003e\n\u003ch3\u003eÜber Edward Penfield (1866–1925)\u003c\/h3\u003e\n\u003cp\u003eOft als Vater des amerikanischen Plakats bezeichnet, war Penfield von 1890 bis 1901 Art Director von Harper's Magazine und schuf in dieser Zeit über 100 Titelbilder. Sein Stil orientierte sich am japanischen Holzschnitt und der französischen Affiche-Tradition: flächige Farben, kräftige Umrisse und minimale Details. Er wurde zu einem der bekanntesten Illustratoren der amerikanischen Jugendstilbewegung, und seine Kriegsplakate gehören zu den am häufigsten untersuchten Beispielen früher grafischer Propaganda des 20. Jahrhunderts.\u003c\/p\u003e\n\u003cp\u003eDiese Kunstreproduktion wird auf Museumsqualitätspapier gedruckt und entspricht originalgetreu den kräftigen Farben und der grafischen Einfachheit des Originals.\u003c\/p\u003e","brand":"Edward Penfield","offers":[{"title":"Fine Art Poster \/ A4 (21x29.7 cm) \/ -","offer_id":56981964685647,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A3 (29.7 x 42  cm) \/ -","offer_id":56983330259279,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A2 (42 x 59.4  cm) \/ -","offer_id":56983330292047,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ B2 (50x70 cm) \/ -","offer_id":56983330324815,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Poster \/ A1 (59.4 x 84.1  cm) \/ -","offer_id":56983330357583,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Fine Art Framed \/ A4 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